Christy Rexroth — Founder & Strategic Architect

The Story

I've closed at 80% while quietly terrified the backend was falling apart. I've sat in rooms where investors decided which founders were worth betting on — and watched brilliant people get passed over because they couldn't articulate what made their business work.

Twenty years in the rooms where service businesses are actually built: GM at L'Occitane at 20, Presidents Club at Massage Envy, $5.5M across 7 locations at Life Time, Diamond Allergan practice ranked #1 in Colorado, #3 nationally. Building system integrations since 2006 and now developing AI systems that actually work.

What I learned: service businesses hit ceilings not because the founder lacks talent, but because the parts stop talking to each other. Financial systems don't reflect operations. Marketing creates pressure without capacity. Leadership is exhausted from firefighting.

Structure creates freedom. The right systems don't box you in — they give you your life back.

By the Numbers

20+ Years Experience

Across luxury retail, fitness, wellness, medical aesthetics, and venture.

Top 1% National Performance

Presidents Club recognition at Massage Envy.

#3 Nationally, #1 Colorado

Diamond Allergan Account — top 3-5% of 30,000+ accounts.

$5.5M Operations Managed

Area Lead, Mountain Region at Life Time LifeSpa — 7 locations, 25% YOY growth.

1,000+ Team Members Led

Across multiple industries and leadership contexts.

Areas of Expertise

Financial Clarity

Revenue modeling, P&L optimization, financial forensics.

Operational Intelligence

SOP architecture, workflow automation, systems design.

Growth Systems

Lead generation, marketing automation, patient acquisition.

Leadership & Culture

Compensation modeling, team development, change management.

AI Implementation

Custom GPT advisors, automation systems, GEO optimization.

Consumer Psychology

Buying behavior, brand loyalty, decision architecture.

Career Timeline

Founding Teams — Lori Coulter Swimwear (pre-Summersalt)

Part of founding team with fewer than 10 employees. Pioneered early database integrations — CAD to CRM — in 2006.

Experiential Retail — Estridge HomeXperience

Ground floor of experiential retail before it had a name — embedding luxury design studios inside lifestyle retail environments.

Franchise — Massage Envy

General Manager leading 85+ person team to Top 1% national performance. Presidents Club recognition.

Enterprise — Life Time LifeSpa

Area Lead, Mountain Region. Directed $5.5M across 7 locations with 25% YOY growth. Back-to-back MVP recognition.

Elite Performance — Diamond Allergan Practice

Director of Business Development. #1 Colorado, #3 nationally — top 3-5% of 30,000+ accounts.

Investment — Jogan Inc.

Evaluated strategic equity investments. National med spa chain development and brand acquisition strategy.

Today — StrataVera

Built StrataVera to give founders the infrastructure I once had to fight for alone — clarity, systems, and growth that doesn't depend on chaos.

Education & Credentials

BS Business Management, Indiana University Kelley School of Business. Consumer Psychology Research.

Certifications: Allergan Business Excellence (Accelerate Program), Google Digital Marketing (Digital Academy Certified).

Community: A3 Inner Circle Member — The AI Club (Collaborative AI Development Community).

Consulting Impact

Under 12 months to break-even: coached founders to break even in under 12 months — while paying themselves from day one.

3.5x revenue growth: coached businesses stalled at $200K to $750K — 3.5x their revenue in 24 months.

What I Actually Do

I help founders of wellness, aesthetics, and service businesses replace chaos with clarity. Financial systems you can trust, operations that don't depend on you, growth that works while you focus on what you do best.

Not just strategy — execution. I implement the systems myself.