Christy Rexroth
A Bigger Business Should Be a Better One.
I've managed seven locations, led an Allergan Diamond-status med spa, and worked on both sides of venture-backed businesses. I've seen what growth makes possible, and what it can cost.
I built StrataVera to help founders create more profitable, less demanding, and more valuable businesses.
“From our initial consultation, it was clear that Christy possesses a wealth of knowledge in business strategy, financial advisory, and solutions. Her approach is both professional and personalized, ensuring that my unique needs are met with tailored ideas. The communication throughout has been excellent, with regular updates and a willingness to adapt as needed.”
Experience behind the perspective
- 20+years
- Operational leadership across service businesses, medical aesthetics, and growth-stage companies.
- Top1%
- National revenue performance at Massage Envy. Presidents Club, 2017.
- #3nationally
- Allergan account ranking for the med spa I helped lead. #1 in Colorado.
- $5.5M
- Operations directed across seven Life Time LifeSpa locations.
- 1,000+
- Team members led, career-total.
- 7locations
- Multi-site leadership at Life Time LifeSpa, with a team of 300+ at peak.
The Story
I’ve closed at 80% while quietly terrified the backend was falling apart. I’ve sat in rooms where investors decided which founders were worth betting on, and watched brilliant people get passed over because they couldn’t articulate what made their business work.
Twenty years in the rooms where service businesses are actually built: GM at L’Occitane at 20, Presidents Club at Massage Envy, $5.5M across seven locations at Life Time, a Diamond Allergan practice ranked #1 in Colorado. I’ve been building system integrations since 2006 and now build AI systems that actually work, so you spend less time on minutiae and more on what matters.
- What I learned
- Service businesses hit ceilings not because the founder lacks talent, but because the parts stop talking to each other. Financial systems don’t reflect operations. Marketing creates pressure without capacity. Leadership is exhausted from firefighting.
- What I believe
- Structure creates freedom, brand creates trust, systems create scale. The right systems don’t box you in. They give you your life back. I love showing founders how to solve the problems that keep them stuck, so they can build something that works for them, not just because of them.
I help founders replace chaos with clarity: financial systems you can trust, operations that don’t depend on you, growth that works while you focus on what you do best. Not just strategy. I implement alongside you and coach your team to carry it forward.
Why the Range Matters
What makes me different isn’t the résumé. It’s the range.
Founding teams to franchise. Franchise to enterprise. Enterprise to investment evaluation. I’ve operated across luxury retail, fitness, wellness, medical aesthetics, and venture. Every context taught me what scales and what breaks. I know the patterns.
The Range
Lori Coulter Swimwear (Pre-Summersalt)
Founding team. Part of a founding team with fewer than 10 employees. Developed new-concept business models and pioneered early database integrations, CAD to CRM, in 2006.
Estridge HomeXperience
Ground floor. On the ground floor of experiential retail before it had a name: embedding luxury design studios inside lifestyle retail environments.
Massage Envy
Franchise. General Manager leading an 85+ person team to top 1% national performance. Presidents Club recognition for operational excellence.
Life Time LifeSpa
Enterprise. Area Lead, Mountain Region. Directed $5.5M across 7 locations with 25% year-over-year growth. Back-to-back MVP recognition.
Diamond Allergan Practice
Elite performance. Director of Business Development. #1 in Colorado, #3 nationally: the top 3–5% of 30,000+ accounts. Direct collaboration with Allergan marketing leadership.
IS Clinical
Outside sales. Cosmeceutical territory management and client relationships.
Jogan Inc.
Investment. Evaluated strategic equity investments, learning what makes businesses fundable. National med spa chain development and brand acquisition strategy.
StrataVera
Today. Built StrataVera to give founders the infrastructure I once had to fight for alone: clarity, systems, and growth that doesn’t depend on chaos.
Credentials
- Education
- BS Business Management, Indiana University Kelley School of Business. Consumer psychology research.
- Certifications
- Allergan Business Excellence, Accelerate Program. Google Digital Marketing, Digital Academy certified.
- Community
- A3 Inner Circle member, The AI Club: a collaborative AI development community.
- Industries
- Medical aesthetics, wellness and spa, fitness, luxury retail, professional services, cosmeceutical, venture capital, data analytics, marketing.
- Based in
- Denver, Colorado.
Recognition
- 2017
- Presidents Club, Massage Envy. Top 1% revenue nationwide.
- 2018, 2019
- Mountain Region MVP, Life Time. Back-to-back recognition.
- 2020
- Most Helpful Contributor, LifeSpa. Pandemic recovery leadership.
- 2021–2023
- Diamond Allergan account leadership. #1 Colorado, #3 nationally; top 3–5% of 30,000+ Allergan accounts.
- 2024
- Exceeded territory sales goals, iS Clinical. Cosmeceutical territory management.
You Don’t Have to Figure It All Out Alone.
Whether you’re building from the ground up, ready to grow, or trying to make an established business work better, we meet you where you are. From understanding your numbers and strengthening your leadership to improving operations, attracting customers, and planning what’s next, we help you make better decisions and put them into action.
Start-ups
<12Months to break-even
Coached a physical therapy startup to break-even in under 12 months, with the founder paying themselves from day one.
Details
A physical therapy start-up. Confirmed by the owner, November 6, 2026.
Med spas ready to scale
3.75×Revenue in 24 months
Coached a med spa from $200K to $750K in revenue over 24 months.
Details
One med spa. Confirmed by the owner, November 6, 2026.
Get found and booked
+45%Booking clicks
At Boulder Skin Bar, more of the people who visit the website now click to book.
Details
Booking clicks per 100 visits rose from 5.1 to 7.4. Google Analytics, September to early November 2026.
Automate
73%Missed calls that still booked
At Boulder Skin Bar, 8 of 11 people whose call went unanswered got a text back and went on to a booked stage.
Details
Boulder Skin Bar’s CRM pipeline, reviewed November 11, 2026. A small sample; booked is the lead’s stage at review, not a completed visit.
Improve operations
“She has truly strengthened my business by helping me engage with and respond to my clients more quickly and efficiently.”
Ongoing strategic support
3 yearsAnd counting, for one client
“She has been a trusted strategic advisor for me over the past 3 years.”
Let’s Talk Business.
Thirty minutes. You leave with a written read on what’s holding your business back — whether or not we work together.
Book a Call
